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How X Ads work

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We want to show you ads that you find interesting and useful. Here's an overview of how X Ads work, why you see certain ads, your privacy settings, and other options.

What are X Ads?

You may see different kinds of ads on X, including?Promoted Ads, Follower Ads, and Trend Takeover. We may show these ads to you when you are logged in or logged out of X. They are clearly marked with an “Ad” label. You can interact with most promoted content in much the same way as organic content. If you follow, like, or repost content on X, including promoted content, your followers may see your name associated with that content.

Why you see certain X Ads

Your activity on X, the information you provide to X, and our relationships with ad partners all help make promoted content more relevant for you.

When you use X to follow, post, search, view, or interact with posts or X accounts, we may use these actions to customize X Ads for you. For example, if you search for a specific term, we may show you promoted content related to that topic. We also might customize ads using other information about you, such as your profile information; your mobile device location (if location features are turned on); your IP address; or the apps installed on your device. This helps us show you local ads and other ads that you might prefer.

X may also personalize ads based on information that X and our affiliates collect and that our ad partners share with us, such as a hashed email address, a mobile device identifier, or browser-related information (a browser cookie ID).

This helps X display ads about things you’ve already shown interest in from brands and businesses that you may like. For example, you could receive a Promoted Ad about a deal or promotion from a business whose website you frequent, or email newsletter you subscribe to. You could also see this business as a Follower Ad in one of your "Who to Follow" suggestions. Learn more about your?privacy controls for personalized ads.

Managing your privacy settings

We're committed to offering you meaningful privacy choices.

Note: Please confirm that you're logged in if you want to view or change the web settings for your X account. Changing your X settings in your web browser when you are logged out will only affect behavior on that browser while you're not logged in to X. Learn more about how to access your personalization and data settings, including in your X mobile app.

How can I run X Ads?

Eligible accounts?can launch campaigns at?ads.X.com.?For more information, visit?getting started with X Ads campaigns

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